WHAT GOOGLE ANALYTICS CAN DO FOR YOU?

I am sure if you are in the Marketing field, you have probably heard about the web tool Google Analytics.  The Google Analytics allow us to find out how  visitors find and use our page which can help us to  improve it and track measures such as revenue, average order value and e-commerce conversion rates.  Moreover, the detailed statistics on visits on websites provided by GA it’s been potentially converted into useful information for marketing efforts such as how interact on our site, how effective is our content, and what should we change to make it more effectible. Isn’t  it amazing? Everything becomes that measurable! - For free, indeed!

• Metrics x Dimensions

The numbers of pages, pages viewed per visit, and average time on site, are examples of metrics that Google Analytics allows us to measure, graph, and compare to see how they are correlated.  Dimensions describe attributes, in other words, the tables we see on the GA reports, usually break out data by a single dimension. Each row in the table shows the data for a different value of the dimension. For instance, a dimension can be shown by Country and each row will contains the data for a different country.  If you want you can add a secondary dimension, which will let us see data for each combination of two dimensions.

Understanding these concepts will make it easier for us to gather the right data to be converted into useful information.

• Here are some more features of  the Google Analytics tool:

·         Map Overlay –  We can use to target campaigns by geographic regions

·         Adwords Integration- Track adwords campaigns

·         Internet site search-  Track how people use the search box on our site  (OMG!)

·         Funnel Visualization – Help to optizimize our check out and conversion click paths

Source:  www.google.ca/analytics

I bet you can’t wait to start tracking visits on your page using this amazing tool, just wait for the next post and I will help you out!

Marianalyst Marketing