
Hello Everyone! I little bit of introduction to start today, my name is Mariana and I am taking Strategic Relationship Marketing (B409) at George Brown College. I have bachellor in Marketing and Advertising, and I always thought that I would work at an Ads agency since I'd had a experience working as Account manager junior in my first job. Then, I had the opportunity to work over a year at a marketing departament operating a loyalty program and creating marketing strategies to build relationship with its members which made me realize that was THE FIELD I wanted to work in. For this reason, I chose this program where I've been developing my analytics skils to create and analyze marketing reports and presentations, to work with big amount of data, using softwares as SAS, Access and Excel. We learn how to extract customer insights to provide the basis of effective marketing programs. During this program, all of my professors are successfull business/marketing experts who help us to think out of the box. They teach not only subjects, but their practical knowledge, giving recommendations to make us outstanding in the market. I've also the pleasure to meet my class colleagues from different parts of the globe who also contribute daily to my learning, sharing their work skills and experience abroad. Here are some links to their blogs, each of them about different types of marketing and from different perspectives and point of views. I hope you enjoy it!
http://www.inadwetrust.blogspot.ca/
More links soon... =)
Marianalyst Mkt.
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