First I wanted to apologize for taking so much time to update my blog again. The problem is that B409 have been pretty busy with a lot of exams to get ready and projects to be done. But here I am and today I would like to share with you an interesting handout that I found on my desk these days.
"The Left Brain Theory at Work". We all have heard about this theory but do you know which of the two hemispheres are you dominant? Specialists have said that Marketing students tend to be left brain dominant, with that being said, in order to be a great marketer professional the ideal is to use a combination of both brains.
Here are the characteristics found by researchers about each of the sides of our brain. Take a look:
The LEFT side functions....... The RIGHT side functions...
uses logic uses feeling
detail oriented "big picture" oriented
facts rule imagination rules
words and language Symbols and images
present and past present and future
math and science philosophy and religion
knowing believing
acknowledges appreciates
pattern perception spatial perception
knows object by name knows object by function
reality based fantasy based
forms strategies present possibilities
practical impetuous
safe risk taking
Our personality is a result of the degree of the two sides interaction. We use specific sides depending on our daily functions, our education and life experience. The choice of which side domain the situation is what makes our personality and determines our character. The two brains see the world in different ways, and our concious mind can only focus on data from one brain at a time. So, which side are you dominant?
Once you know, it will be easier for you to identify your strengths and areas that you could improve to be to have a combination of both sides making decisions on your marketer carreer.
The right brain wants things to be concrete - they want to see, feel and touch real objects. To use your right brain, create opportunities for hands-on activities use something real whenever possible. Right brain people also need to back yo everything visually. If it's not written down or ilustrated, they probably won't remember something important, like directions, processes etc. (Tha'ts me!!)
The left brained person tends to be comfortable with linguistic and mathematical endeavors. They can memorize vocabulary words and math formulas. They enoy making master schedules and daily planning. You complete tasks and take pleasure in checking them off (I love doing that!!).
Left brain also don't use intuiton to process. When writting, they pay attention on spelling and puctuation whereas the right side cares about meaning and coherence which is also very important.
I would say that I used to be a lot more dominant on the right side than the left one but as I am getting old I feel that the left size is trying its best to win this batle most of the times in important decisions to be made. But still, I feel more comfortable working on a process if I have my notes with me.
Just one more exercise...
Put your hands together as if getting ready to pray. Look to see which thum in os top. If your right thumb is on top, then you rae probably right brained. :)
"Which of the thum bas the larger moon?" Generally this thumb is an indication of the non-dominant hemisphere. (Wider moon in the left thumb, equals right hemisphere dominant). In other words the "pointier" moon indicates the dominant hemisphere.
I hope you enjoyed.
Cheers,
Marianalyst Marketing
